Stephen Harris : Internet Marketing Executive : Credentials

Building Customer Equity through Innovative eMarketing

Results-driven, detail oriented, strategic executive with extensive background in eBusiness and online marketing, database marketing, problem solving, solutions delivery, vendor relationship and team leadership.

Recent Professional Experiences

Strategy: A successful tract record of helping companies to take their online business to the next level through innovative thinking and effective implementation. In one example, I established the first eBusiness platform for ADP’s Small Business Division.

Team: Managed highly successful teams that delivered results, including hiring, motivation and mentoring and associate development. For example, I managed a specialized team to help Avaya to convert their massive number of intranets to conform to corporate governance standards.

Channel: Created the strategy for an Affiliate Marketing Management channel, delivering over $500K in revenue to Bidz.com within 5 months of launch.

Account Management: Developed innovative techniques for supporting online marketing search programs, including innovative tracking code deployment, landing page strategies, quality assurance processes along with project management standards.

Recent Employment History

Web Spiders, Inc. 4/2007-Present
Created brand awareness and drove sales in excess of $1MM in the first year of North American operations; delivering Web 2.0/Rich Internet Application outsourced product development services. Responsibilities included solution selling, client strategy and innovation support, negotiations and contracting, trade show and public relations management and client support services. Client sales size has increased steadily each quarter as has the degree of innovation offered to domestic clients.

VP/North America Acct Director

O3Performance, LLC 10/2006-3/2007
Co-founded and managed this online banner advertising, landing page and affiliate marketing platform optimization start-up company, leveraging a strategic agreement with Offermatica. Responsibilities included negotiating strategic alliances, building awareness of the company’s optimization technology, initial client sales and investment community discussions.

Co-Founder/Managing Director

Trajectory 1/2006-10/2006
Responsible for extending Trajectory’s branding, marketing and communications business with integrated online marketing, including effective web design, site usability, search marketing and search engine optimization (SEO) and web-based applications. My responsibilities include business development, executive level presentations, proposal writing and managing execution.

VP; Online Marketing

ThomasNet 1/2005-12/2005
Responsible for developing and implementing strategies for the sales of the ThomasNet industrial vertical-search product leveraging online marketing, with P&L responsibilities. This included testing pricing and the ability to sell the vertical search product through paid-per-click and email/direct mail communications. Additional responsibilities and strategies include self-serve eCommerce, web site design and re-launch for improved conversion opportunity, new product development, branding, and other promotional and brand awareness and building programs.

Director, Online Sales

Technical Skills

MS Project, SQL, MS Access, PowerPoint, Excel, Word, HTML. Front Page, Macromedia Dream Weaver and Fireworks. I have familiarity with Content Management (CMS), ASP, .Net, J2EE and hands on prior experience with mainframe, legacy and date warehouse systems and technology. Project Management Methodologies: PMI/PMP Principles, JAD, SDLC and Rational Unified Process (RUP) Online channels: Google AdWords, Yahoo/Overture, MSN, FindWhat and QuePasa Contextual, Behavioral & Co-Reg platforms: IndustryBrains, Google Adsense, Claria & Empire Affiliate Channels: Linkshare, Commission Junction, BFree and DirectTrack Other Online Marketing enablers: Brand-building, Search Engine Optimization (SEO), Blogs, eCommunity, eMail, Web 2.0 Strategy, Online Media Optimization and Multi-Variable testing, Offermatica, adServing and eBay Stores

Education
University of Hartford School of Business Management
MBA Management Information Systems (MIS)

University of Hartford
BS - Management (Cum Laude)